Rising Star waves green flag on new driver development program

Chicago, IL., April 28, 2006

The motorsports industry is unveiling a new and innovative program launched for amateur and professional drivers seeking that extra edge for winning on the track. Rising Star Driver Development (RSDD) offers a one-stop, comprehensive training and marketing resource that is unmatched in the industry. The program was developed to level the playing field for drivers from all backgrounds and help them ladder their careers into NASCAR, IRL or other professional series.

“We are excited for the debut of Rising Star and the opportunities our development program will provide future champions. RSDD is dedicated to the proposition that every driver deserves a fair shot,” said Kurt Smith who is one of the founders of the company. “In addition, our program was designed to offer a turnkey solution to all aspects of the training and marketing, including fitness training, nutrition counseling, car physics instruction, testing and coaching, media and public relations instruction, mental preparation, branding and marketing assistance and many other educational resources to give our drivers an exceptional edge,” Smith added.

Kristine Gross, another founder of RSDD added, “Our dedication to finding the most unique, exclusive and exceptional resources sets us apart.”

The drivers are scouted and recruited to join this elite and intensive program after an interview and selection process to determine their ability to compete at a professional level in motorsports. RSDD drivers continue to cultivate the skills learned in this program by competing in grassroots series. Once they have surpassed certain performance benchmarks, RSDD management actively presents their drivers to professional teams – providing drivers with a ladder to professional racing and professional teams with the highest quality racing talent.

Rising Star Driver Development was formed to create the most highly trained, marketable and successful race car drivers in the USA and around the world. Their innovative program offers amateur and professional drivers the sort of one-stop comprehensive training and marketing resource that is sure to increase their likelihood of winning on the track. The drivers are hand selected and provided dedicated resources to elevate their status among sponsors, fans and teams – ultimately enabling their transition to the highest ranks of professional racing. The founders have over 40 years of experience in motorsports and sports marketing.

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