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ALLSTATE PETERBILT GROUP SIGNS ON WITH RISING
STAR DRIVER DEVELOPMENT™ FOR 2006 SEASON
Chicago, IL – June 23, 2006
Allstate Peterbilt Group signed on as an associate sponsor
with Rising Star Driver Development™ (RSDD) according to Jeff Vanthournout,
spokesperson for their owner W.D. Larson Companies LTD., Inc. W.D. Larson
is one of the largest Peterbilt dealerships in North America. RSDD is
a motorsports driver development program that offers a one-stop, comprehensive
training and marketing resource that is unmatched in the industry.
Kurt Smith, a founder of RSDD, said he is grateful to Allstate Peterbilt
for supporting their drivers as a new sponsor. "The motorsports industry
counts on sponsors like Allstate Peterbilt Group and we are happy to have
this great company on our team. As part of the sponsorship of Rising Star,
their logos will be placed on our drivers uniforms as well as the black
No. 12 Ford Fusion driven by rookie contender Michael Annett,” Smith
said.
“We are excited about partnering with Rising Star and reaching our
customer base through this unique marketing opportunity. Motorsports is
America’s fastest growing spectator sport and we are glad to join
in,” said Jeff Vanthournout, spokesperson for W.D. Larson Companies.
About Allstate Peterbilt Group
W.D. Larson Companies LTD., Inc., owner of Allstate Peterbilt Group, was
established in 1971 and has grown into the second largest Peterbilt dealership
group in North America. With dealership locations in Montana, South Dakota,
North Dakota, Minnesota, Wisconsin, Kentucky and Ohio, we are committed
to providing the very best in sales, leasing, financing, service and parts
support to our customers. We provide a wide range of medium and heavy-duty
trucks, trailers and accessories to a diverse customer base.
About Rising Star Driver Development™
Rising Star Drive Development™ was formed to create the most highly
trained, marketable and successful race car drivers in the USA and around
the world. Their innovative program offers amateur and professional drivers
the sort of one-stop comprehensive training and marketing resource that
is sure to increase their likelihood of winning on the track. The drivers
are hand selected and provided dedicated resources to elevate their status
among sponsors, fans and teams - ultimately enabling their transition
to professional racing. The founders have over 40 years of experience
in motorsports and sports marketing.

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